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"Being 16 years old and getting an electric guitar is never going to get old. There’s always going to be kids making music. There’s always going to be kids in bands.” – Dan Auerbach.

And 3 of those kids decided to start an exclusive showroom for the other kids to come play in. At G77+, the experience of trying out a possible acquisition is just like visiting an old friend’s place.

Have a chat with Clement (Smells like Last Friday, Ugly in the Morning), Jack or Rai (Jack & Rai, EIC) over a cuppa, and talk music & guitars while viewing our inventory of Suhr Guitars, Earthquaker devices, Truetone accessories and personal picks of preloved guitars. As musicians ourselves, we believe that each one of us creates our own unique sound. Take your time, find your sound and try things you might have never thought you would. Build your own if you know what you want. Or pamper your guitars at our refurbishing service.